Savvy, creative, vision-driven marketing maven and brand-strategy professional with a proven track record of success.

As a cultural change-maker with strong business acumen, Derrin has established a distinct footprint across a diverse slate of media & entertainment platforms, including Music, TV, Film, Sports, Tech, and Live Events. Highly-regarded as a connector of influence, he has leveraged his vast network of relationships to become the internal Brand Culture Agent for key global brands such as Samsung, iHeart Media +Entertainment, VEVO, BET Networks, and People Magazine. In each corporate ecosystem, Derrin serves as the common denominator for celebrities and tastemakers, creatives, and consumers to authentically connect to the brand. As a result, he is keenly aware of what brands want to achieve and the best way to engage and activate consumer-focused strategies via partnerships rooted in popular culture.

Derrin’s body of work includes the launch of mobile devices and portfolio products, global advertising campaigns for brand platforms, as well as engineering marketing and media strategies for brands such as Nike, American Express, LVMH, P&G, and Bacardi USA. His leading efforts for major consumer engagement initiatives such as Sundance Film Festival, NBA-All Star, Super Bowl, SXSW, Comic-Con, and Essence Music Festival have been featured in AdAge, Billboard, Entertainment Weekly, New York Time, and Fast Companies “50 Most Innovative Brands” list.

He has led outstanding work with icons such as Jay-Z, Rihanna, Kanye West, Lady Gaga, Travis Scott, LeBron James, Virgil Abloh, Michael B. Jordan, Issa Rae, Casey Neistat, Diddy, Gwen Stefani and Lil Wayne to name a few.