#GalaxyLife
KEY CONTRIBUTION: Brand Strategy | Consumer Experience | Talent Procurement
CHALLENGE:
1. Drive consideration and generate demand for mobile devices
2. Market the Galaxy ecosystem
3. Create meaningful experiences via technology
STRATEGY:
- Introduce Galaxy as an experience brand servicing the next generation of pioneers
- Create Innovative and exclusive one-of-a-kind experiences (Experiential IP)
- Establish partnerships with brand properties and maintaining a consistent voice in culture
#GalaxyLife: An experiences based platform showcasing the brands’ innovative technology that gives people the freedom to improve their everyday lives
RESULTS:
- Re-established cultural relevancy amongst the consumers
- 15% increase in sales across the mobile category / 1B+ media impressions / 500M+ Social impressions / 1M+ devices interactions.
- Creative Marketers of the Year at Cannes Lions International Festival
- Named #2 Most innovative Brand
