BRAND PARTNERSHIPS

CATEGORY: Brand Partnerships  KEY CONTRIBUTION:  Partnership & Experiential Lead

 

OBJECTIVES: 

Establish technology-enabled partnerships to drive ecosystem growth along the Consumer Experience Journey

GOAL:

  1. Increase brand relevance and consideration
  2. Build loyalty and deepen engagement
  3. Drive sales

STRATEGY: 

  • Create use cases for innovation
  • Incentive purchase while fueling new revenue streams
  • Deliver enhanced owner experiences through the Galaxy products and services

PARTNERS: 

  • Brands
  • Celebrities, Influencers, Sports Athletes
  • Media

OPPORTUNITY:

In partnership with Warner Bros. Pictures establish a multi-level film partnership Suicide Squad to create ownable IP and enable a new form of storytelling through VR/360 technology 

STRATEGY:

  • Challenge the status quo by redefining how the filmmakers tell their stories
  • Own the experience we share with our audience
  • Establish the innovation story with partners becoming engines of ideation and storytelling made possible via our technology 
  • Build a proprietary model at cultural moments to showcase VR enabling consumers to experience the reinvention of storytelling

APPROACH: 

  • Exclusive VR Content recreating a key scene from the film from main characters POV
  • Reveal of exclusive content at Comic-Con with a PR worthy moment with cast,  World Premiere, and theatres nationwide opening weekend
  • Galaxy Product to be featured in the film with main characters
  • Retail promotion with the purchase of Galaxy Tablet

NBA:

Oversee and manage multi-year partnership deal with the NBA and Turner Sports to develop 360 online & offline consumer engagement platform: 

  • Enhancing the fan experience and membership rewards for Galaxy Owners
  • Supporting NBA Teams and Athletes
  • Transforming the game for consumers 

OPPORTUNITY:

Create experiences that connect performance, competition, and technology

STRATEGY:

Use the flagship moments of NBA Opening Night and ALL-Star weekend to showcase the Galaxy ecosystem to drive meaningful consumer and business engagement on-site and on-air.

APPROACH:    

  • Produce the 1st ever interactive LED basketball court hosting skills and real game challenges, allowing fans to demonstrate their skills, win prizes and access to exclusive experiences 
  • Once and a lifetime meet and greet with All-Star players: Paul George, Andrew Wiggins, James Harden, and Karl-Anthony Towns
  • Host TNT Pre-Game and Postgame coverage from Samsung Experience incorporating one of a kind performances

OPPORTUNITY:

In partnership with The Player’s Tribune and NFL Star, Richard Sherman creating a season-long series capturing his story via Samsung devices distributed via TPT – Uncut and Unfiltered

STRATEGY:

  • Establish branded content IP in sports 
  • Engage directly with Richard’s fans through his platform building an emotional connection  with consumers
  • Showcase the camera/production capabilities amplified via media partnership