Sundance Film Festival

CATEGORY:  Consumer Engagement • KEY CONTRIBUTION: Strategy / Experiential Lead

CHALLENGE:

  1. Showcase brand Innovation via ecosystem of products (Mobile, VR, TV, Home Appliances)
  2. Create meaningful experiences while maintaining authenticity 
  3. Promote advocacy

STRATEGY:

  • Inspire the film community by providing the tools needed to evolve with the changes in technology and to empower to CREATE original content
  • Leverage Sundance creative community for future programming and VR
  • Showcase brand ecosystem on a broad scale

APPROACH:

Exclusive tech partner of the festival, powering festival operations with Samsung product and debuting The Samsung Studio – an immersive experience hub showcasing the brand portfolio engaging festival-goers, filmmakers and industry influencers with daily programming. 

  • Samsung Gear VR Theatre served as the exclusive platform for World premieres of VR content in partnership with Oculus
  • In partnership with Deadline.com hosted exclusive interactive panels and film premiere receptions
  • Engaged Galaxy owners with new Snapchat channel #EmojiAllAccess rewarding Galaxy owners with on the ground experiences during the festival