CATEGORY: Consumer Engagement • KEY CONTRIBUTION: Strategy / Experiential Lead
CHALLENGE:
- Showcase brand Innovation via ecosystem of products (Mobile, VR, TV, Home Appliances)
- Create meaningful experiences while maintaining authenticity
- Promote advocacy
STRATEGY:
- Inspire the film community by providing the tools needed to evolve with the changes in technology and to empower to CREATE original content
- Leverage Sundance creative community for future programming and VR
- Showcase brand ecosystem on a broad scale
APPROACH:
Exclusive tech partner of the festival, powering festival operations with Samsung product and debuting The Samsung Studio – an immersive experience hub showcasing the brand portfolio engaging festival-goers, filmmakers and industry influencers with daily programming.
- Samsung Gear VR Theatre served as the exclusive platform for World premieres of VR content in partnership with Oculus
- In partnership with Deadline.com hosted exclusive interactive panels and film premiere receptions
- Engaged Galaxy owners with new Snapchat channel #EmojiAllAccess rewarding Galaxy owners with on the ground experiences during the festival