Press
CANNES LIONS NAMES SAMSUNG ELECTRONICS MARKETER OF THE YEAR
“When you look at Samsung‘s wins at Cannes Lions, even just last year, what strikes you is the diversity of Lions that they are taking home through their overarching commitment to creativity,” said Terry Savage, Chairman, Lions Festivals, in a statement. “They’re excelling across the board, including in areas such as healthcare communications, craft and branded content, as well as picking up a Titanium Lion.”
LIL WAYNE AND WESLEY SNIPES STAR IN SAMSUNG’S LATEST ADS
Samsung’s marketing for its newest phones, the Galaxy S7 and S7 Edge, is in full swing, and the latest spots feature hip hop artist Lil Wayne.
Top 10 Innovative Brands 2015: #6 Samsung
For the past few years, all eyes have been on Samsung and Apple, the electronics giants jostling for the top spot in the smartphone sector. And although Apple beat the South Korean brand in smartphone sales in the fourth quarter of 2014—a first since 2011—Samsung reclaimed its position in the first quarter of 2015. When it comes to marketing and events, Samsung remains a prominent player and one committed to developing immersive activations for consumers to see, touch, and experience what it has to offer.
Top 10 Innovative Brands 2016: #2 Samsung
Fresh off the launch of its latest smartphone, the brand has continued to stay on top—and build buzz—with events designed to showcase its leadership in immersive tech experiences. In February, the electronics company opened Samsung 837 in New York’s meatpacking district—an immersive tech playground that encourages guests to touch, explore, and create with the brand’s products. (The name is not only the building’s address, but it also represents the brand’s eight passion points, the three-story flagship location, and the fact that it’s open seven days a week.)
Kanye West at SXSW: Jay-Z, John Legend, Kid Cudi and more join all-star festival closeout
Maybe it’s true that no one man should have all that power. Or maybe Kanye West just needed his own power station—specifically, the city’s long-dormant nuclear-era Seaholm Power Plant—to host his bold-faced SXSW festival blowout on Saturday night.
The free show, announced via high-production-values promo video by sponsor Vevo only days before, attracted scads of hopefuls livin’ in the 21st century and very much hoping to do something mean to it.
Rihanna and Samsung unveil cryptic interactive website to preview new album
Rihanna hasn’t released an album since 2012, but she revealed an interactive website promoting “Anti,” her eighth album, Sunday night. During the American Music Awards, Samsung, with which Rihanna signed a $25 million deal for album sponsorship and world tour support, unveiled ANTIdiaRy.com.
Rihanna Launches ‘Anti Diary’ in Partnership with Samsung
Rihanna is playing zero games when it comes to her Anti rollout. Pop’s baddest gal has offered up few details about her highly anticipated eighth studio effort, but on Thursday (Nov. 19), she tweeted the link to ANTIdiaRy.com, a site powered by Samsung that prompts users to access it via their mobile device and shares the cryptic message: “You’ll know when it’s time.”
Issa Rae looks back on making it big–and making big mistakes
The Emmy-nominated actor stars in a new Samsung ad highlighting her glow-up. What’s not shown, however, are all the lessons she’s learned the hard way.
Rae’s seven-year journey from her YouTube series to a Peabody Award-winning HBO show is spotlighted in her new Samsung Galaxy ad, “Made It.” As charmed as Rae’s life may seem in the spot–from watching her first episode of Awkward Black Girl go viral to calling the shots on set–she readily admits that underneath each milestone is a foundation of struggles and mistakes. Even with a hit show that was recently renewed for a fourth season, Rae is still trying to figure it all out.
Lionsgate, Samsung Turn ‘Hunger Games: Mockingjay – Part 2’ Into Virtual Reality
Lionsgate and Samsung Electronics have teamed up to allow fans of The Hunger Games: Mockingjay – Part 2 to enter an immersive world by donning an Oculus-powered Gear VR headset
That’s just one of several exclusive fan events unveiled Tuesday before the Hunger Games final installment has a worldwide release on Nov. 20. These include The Hunger Games Tribute Awards, to honor the best of the movie series, as voted on by fans.
Lionsgate’s Summit Entertainment and Samsung earlier gave Insurgent, the second installment in the Divergent franchise, similar virtual reality treatment ahead of its March 20, 2015 release. And Lionsgate and Samsung debuted the office trailer for The Hunger Games: Mockingjay – Part 1 exclusively on the Galaxy Tab device at San Diego Comic-Con and at Best Buy locations.
‘Suicide Squad’ Virtual Reality Content to Be Released Through Warner Bros., Samsung Partnership
Samsung and Warner Bros. have formed a promotional partnership that will include delivering Suicide Squad virtual reality content to fans in advance of the Warner Bros. film’s Aug. 5 release. That will include a debut at San Diego Comic-Con and a presence at the film’s Aug. 1 U.S. premiere and post-party. Suicide Squad content will also be available on Samsung VR, the brand’s VR content service.
NBA All-Star: Samsung Dominates At Second Galaxy Experience Event
Samsung joined in on the action for a second straight year, returning to NBA All-Star with another installment of its popular Samsung Galaxy Experience. Taking place at the BBVA NBA House at Moynihan Station across Eighth Avenue in Manhattan, fans from around the globe all descended into the Big Apple to step into the shoes of their celebrated players and feel what it was like to be on the court during an actual NBA game.
How D’Angelo and Questlove Trolled South by Southwest
The annual South by Southwest conference in Austin won’t begin its official music panels and showcases until Wednesday, but it’s been scooped by Samsung yet again. Two years ago, SXSW’s fever-pitch appearance was a Samsung-sanctioned Prince performance. In 2014, Jay Z and Kanye West packed an arena’s worth of Watch the Throne pyrotechnics into a music hall equipped for ’90s nostalgia touring rock bands. Sunday at the pop-up Samsung Studio, mythical kraken D’Angelo crept upstairs and jammed.
These 8 Brands and 3 Tech Topics Dominated the Social Buzz at SXSW
The electronics brand released a 4-D VR headset as well as an Android app called Waffle & Hum. And it didn’t hurt that Samsung held a three-day “Galaxy Life Fest” with several notable musical acts including Public Enemy, Lil Wayne, The Strokes and The Arcs.
- Twitter impressions: 86.7 million
- Mentions: 8,800
PRO AWARDS GOLD: BEST LOYALTY MARKETING CAMPAIGN 2016-SAMSUNG LOLLAPALOOZA
Samsung’s presence at Lollapalooza generated nearly 24 million media impressions and more than 21,000 hands-on device interactions. Almost two-thirds of visitors surveyed felt more favorably toward the brand as a result of the Galaxy Experience, and 83% expressed intent to buy or upgrade to a Galaxy device. In one-on-one interviews, Galaxy owners felt that the perks confirmed they’d made the right choice in mobile devices—which must have been music to the ears of Samsung executives.
Sundance: Samsung Studio Takes Over This Years Sundance Festival by Storm w/ Q&As, Pop-Ups and Special Performances
Samsung left its mark on the 2016 Sundance Film Festival this year with an unlimited amount of activities and celebrities throughout the week taking place at Samsung Studio. Here are some of the highlights from their Park City takeover: Friday, January 22nd · Tallulah star Ellen Page and director Sian Heder discussed what it was like to film the movie and the creative process going into the film.
Lollapalooza and Samsung will bring you on stage with virtual reality
If being in the audience at Lollapalooza isn’t cutting it, some festivalgoers will have the chance to be on stage this year — through virtual reality, that is. Samsung is the first-ever virtual reality sponsor for the music festival, which celebrates its 25th anniversary this Thursday through Sunday. It’s planning VR experiences throughout Grant Park, including surfing and skateboarding, and a lounge where people can watch performances on VR headsets.
Samsung Sees Coachella As Perfect Platform For Consumers To Experience Product
Samsung’s activation around its partnership with the Coachella Music Festival in California, which included the launch of the Galaxy S6 and Galaxy S6 Edge devices, was detailed by Samsung Head of Experiential Marketing Derrin Woodhouse and AEG Senior VP/Global Partnerships Andrew Klein on Day 1 of the ’15 Intersport Brand Engagement Summit. During a session billed as “What Sports Marketers Can Learn From,” Woodhouse said, “Coachella is a massive audience and we really want to give our consumers a touchpoint to experience our products.